New Asian Emperors.
Authors: George T. Haley, Usha C.V. Haley and Tan Chin Tiong; Publisher: John Wiley and Sons

Thousands of business delegations enter China every year. Most of these delegations comprise Overseas Chinese who live in other parts of Asia, and the West, who now sees an opportunity for trade and business in Mainland China.

Although they may not know the language and business culture there, the Overseas Chinese are somehow drawn to the familiar, or what they perceive to be familiar. In all likelihood, much of their aspiration may be due to a pining for their roots.

Be it a search for one’s history or clan, the authors of New Asian Emperors delve into the subjects of roots, shoots and harvests that may arise as a result of the differing business strategies of the Overseas Chinese.

George T. Haley, professor of marketing at University of New Haven, wrote this book together with his wife Usha and Tan Chin Tiong, deputy president of Singapore Management University, through interviews with major Overseas Chinese business executives. Usha is an Asia Programs Fellow at Harvard Kennedy School, Harvard University. They reside in the United States while Tan is in Singapore.

They got to know each other when the Haleys were working at the National University of Singapore from 1994-96.

By Thean Lee Cheng. Read entire article.